Responsible tourism is tourism that is carried out
according to principles of social and economical justice,
with full respect toward the environment and culture.*

*Source: AITR (Associazione Italiana Turismo Responsabile)

Historical grow up of the concept of “Mediterranean”

the relation between the Mediterranean network and other networks in the world during the History

The tourism flows tendencies, the economic crisis in Europe, the growing up of new competitive offers in the sectors traditionally used by the Mediterranean tourist operators as promotion elements (sea, sun, food, historical monuments) have produced the need to consider some new elements for the present and future tourism. This need is especially relevant if related to the Sustainable Tourism. These new elements are:

  • the decreasing of the tourism flows generated by the Southern Europe countries (that are the Mediterranean ones) and the increasing of those from Far Eastern Asia (China, Korea, India, etc.), from Islamic countries, from Northern Europe, from Brazil, from South Africa;
  • the consequent increasing of the interest of tourists coming from not-Mediterranean countries for a global Mediterranean offer, more than for chippings logic offers;
  • the development of special tourism forms not clearly included in rigid categories; among them a tourism similar to the “memory tourism” one, related not strictly to the “own ancestors origin sites” (like in the case of the Afro-Americans) or to the “battle sites” (like in the case of war veterans descendants),but to the far cultural roots (for example of the Latino-Americans from Mediterranean origins), including the Middle Age Islamic roots;
  • the development among the Islamic countries and Eastern Asia tourist of an emotional and cultural interest to the Mediterranean elements related to their civilizations.

For the above mentioned reasons, the importance of the historical connections (often neglected) between the Mediterranean network system during the different ages and other networks in different parts of the World (especially in Asia) and of their consequences in the landscape managing (for example through the of new cultivation from China and Islamic world such as oranges, gels, rice, cherry-trees, etc.), in handicrafts and arts (silk, porcelain, nimbus, lapis lazuli, pearl, etc.) foods (ice-cream, peach, cherry, orange, rice, cappers, apricot, etc.) can be promoted as inetersting elements for the “new” above-mentioned tourist categories.

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The contents of this document are the sole responsibility of Live Your Tour-Consortium and its members, and can under no circumstances be regarded as reflecting the position of the European Union or of the Programme’s management structures.